Photographic days | workshops and conferences

Promptography: from text to professional AI images


22/10 | Boris Eldagsen

Workshop: Promptography: from text to professional images with AI

Boris Eldagsen won the creative open category at the Sony World Photography Award in early 2023 with his work “Pseudomnesia: The Electrician”. The eerie black and white image shows two women of different generations: the older woman appears to be clinging to the younger woman from behind. Boris made the news, not only for winning this award, but for rejecting it: the winning image was created by artificial intelligence, and therefore, it was not considered a photograph.

The objective of this intensive 3-hour workshop is to form a solid foundation for AI imaging. Participants will learn the 13 elements of text prompts, the 5 basic rules, 10 prompting strategies and text prompt adjustment techniques.


Text-based indications for practitioners (Promptology I). Boris teaches the basics of text prompts and explains how professional prompts are based on them. The knowledge presented will be tested and deepened in practical LIVE exercises (“quick battles”). Boris shares his tricks to “whisper prompts” quickly.

Approach: Generation of images through text via DALL E2, Midjourney, Dreamstudio, Adobe Firefly.

Content: The 13 prompt elements, the 5 basic prompt rules, AI as knowledge amplifier, 10 prompt strategies, text prompt setting (aspect ratio / negative prompt / seed / weights / style / mosaic / chaos / multiple prompts / permutation prompt), prompt lengths, prompt styles, prompt experiments, text in image, image to text.

For: creatives of any orientation (photographers, artists, designers), image editors, art directors.

The workshop will be conducted in English, and a person will be present to clarify specific translation doubts.

We will connect virtually with Boris from Masia Bas. Participants can bring their laptop to practice with Boris “live”.

Out of stock



Boris Eldagsen (1970) studied fine arts at art academies in Mainz, Prague and Hyderabad and philosophy at the universities of Cologne and Mainz.

His experience as a university professor, photographic artist and freelancer in digital media makes him one of the experts on artificial intelligence in the German photographic scene. He is “Chief Digital Officer” of the DFA and a member of the DGPh.

In April 2023, he turned down the Sony World Photography Awards (open/creative category) and admitted that he had applied with an AI-generated image to start a debate on the relationship between AI-generated images and photography. The stunt became world news and his image EL ELECTRICISTA became one of the most famous of the year.


Web | Promptografia | IG: @boriseldagsen

Additional Information

Boris Eldagsen














Important note:

If you register for a free activity, please be serious in your attendance., Places are limited, and every year there are attendees who run out of places., If you are unable to attend for reasons beyond your control, please notify us as soon as possible.