Photographic days | workshops and conferences

Photography vs. Promptography


21/10 | Boris Eldagsen

Conference: Photography vs. Promptography

Boris Eldagsen won the open category creative/art at the Sony World Photography Awards in 2023 with his work “Pseudomnesia: The Electrician”. The eerie black and white image shows two women of different generations: the older woman appears to be clinging to the younger woman from behind. Boris made the news, not only for winning this award, but for rejecting it: the winning image was created by artificial intelligence, and therefore, it was not considered a photograph.

In this two-hour lecture, Boris aims to give an idea of how photography and promptography (the generation of images by artificial intelligence through text instructions called prompts) differ and where they are related.

The future of photography is no longer defined by the medium itself, but also by artificial intelligence technologies. AI image generators have incorporated the photographic visual language and can generate it synthetically as “promptography”.

What does this mean for the relationship between photography and promptography? What skills do I need as a photographer and what skills do I need as a prompter? Where do they complement each other and where do they compete?

Boris analyzes a relationship that most people describe as “complicated” and shows where it may develop in the future. Attendees will have the opportunity to interact with Eldagsen in a question and answer session following his comprehensive lecture.

We will connect virtually with Boris from Masia Bas.

The lecture will be given in English, there will be a person present to clarify specific translation doubts.

If after this introduction you feel like learning how to work with generative images, you can also sign up for the hands-on workshop on Sunday.

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Boris Eldagsen (1970) studied fine arts at art academies in Mainz, Prague and Hyderabad and philosophy at the universities of Cologne and Mainz.

His experience as a university professor, photographic artist and freelancer in digital media makes him one of the experts on artificial intelligence in the German photographic scene. He is “Chief Digital Officer” of the DFA and a member of the DGPh.

In April 2023, he turned down the Sony World Photography Awards (open/creative category) and admitted that he had applied with an AI-generated image to start a debate on the relationship between AI-generated images and photography. The stunt became world news and his image EL ELECTRICISTA became one of the most famous of the year.


Web | Promptografia | IG: @boriseldagsen

Additional Information

Boris Eldagsen












Important note:

If you register for a free activity, please be serious in your attendance., Places are limited, and every year there are attendees who run out of places., If you are unable to attend for reasons beyond your control, please notify us as soon as possible.