From analog to digital photography.

At the beginning of the 21st century, digital cameras arrived with sufficient quality and at affordable prices for the general public. There was a “boom” of photographer amateurs taking up photography, of photography courses and workshops, and many new photographers entered the professional market. Even photographers who had remained faithful to analog photography until then, succumbed to the technological advances and conveniences of the digital work system. What has it meant for analog photography, what place does it have today, what impact has the large amount of training available, and the entry of so many photographers into the professional market had?

From camera to cell phone photography.

The advent of mobile devices with cameras, combined with better Internet coverage and access to mobile editing applications and their subsequent distribution through social networks, has exponentially increased the amount of images that reach us daily. However, how does this trend impact on (non-) visual culture? How does the“selfie” trend influence socially, self-perception and our work as photographers? How do automatic processing and cell phone filters impact our perception of reality?

From the static image to the moving image.

With the advent of digital cameras, smart phones and the push for “reels” and “tik-toks” also came the popularization of the moving image, stop-motion and video. To date, there are few photographers left who have not experimented with, or incorporated video into their portfolio of services.

From physical to digital post-production.

Photographic postproduction and archiving has also evolved by leaps and bounds. It is true that at the beginning of this century programs such as Photoshop and Lightroom (among many others) already existed, but the growing incorporation of filters and “intelligent” functionalities for digital photography make the cataloguing and editing processes easier and easier. The use of cloud storage has enabled the shipping and archiving of photographic material, which used to take up several hard drives, boxes and crates full of physical material.

From the photographer’s POV to aerial and computational images.

Another point that has changed – and a lot – is the “point of view” (POV) and the physical presence of the photographer in a scene. Technological advances have enabled augmented reality and computational photography. Photography has begun to integrate with these emerging technologies, which enable the creation of interactive images and unique visual experiences. Drones and aerial photography have also become popular and have opened up new perspectives in photography, making it possible to capture aerial images and panoramic views in a more accessible and affordable way.

From capturing the photograph to the generation of an image by text.

And last but not least, there is artificial intelligence, which through applications such as Dall-E, Hotpot, Midjourney and even Canva, allows you to create “photographs” from an idea expressed in text. Issues such as authority, use, acceptance as a photograph or not are still being debated, but as of today, its use is already significantly widespread.

All this, from the hand of some of the best speakers.

This year, we invite you to join us at the X Jornadas Fotográficas de Castell-Platja d’Aro i s’Agaró where we ask ourselves, and our speakers and participants, how the photography market and the profession of the photographer has changed.

We reflect. We work. We debated. How has photography changed?

We reflect on its impact on visual culture, on workflows, on technology and on how we see the future of photography.

We’ll work with the best professionals from different fields of photography, who share their point of view and experience through lectures and workshops, to incorporate new knowledge in our daily routine, whether with analog, digital or computer photography.